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With the presence of participants from India, Pakistan, Portugal, Peru, Japan, Turkey, the USA, the Netherlands, Taiwan, Iraq, Morocco, Cyprus, and Austria, among others, topics that are currently the subject of research were discussed, such as the sustainability of human resources, the financial effects of the pandemic in different environments and from different points of view, sustainable tourism and agrotourism, new quality standards, and new emerging markets, among others.

With the presentation Business Sustainability in Hypercompetitive Contexts, Josep Alzamora outlined the fundamental bases for conducting our companies in increasingly hypercompetitive markets, in which our competitors immediately absorb the advantage of novelty. In his presentation, Mr. Alzamora explains that becoming the preference of our potential consumers fully immerses us in the emotional sphere, where it will be necessary to apply the methodology required to transfer a subjective and intangible concept, such as the preference by which we choose a product, to an objective level that is measurable and systemically replicable.