Markets are evolving by leaps and bounds from high development dynamics to hyper-competition.
In this environment, companies have to decide if they want to be competitive in the short term or if, however, they wish to have a long-term competitiveness.
An enduring capacity to stay in business cannot be improvised.
Quite to the contrary, a sustainable competitiveness has to be decided on and designed from the present.
That is because multi-faceted added value has to replace the culture of developing a unique, valuable feature,
and a systemic capacity to generate emotional bonds has to become the core of customer loyalty.