|#1 Company Reference|
|La Senia, Spain, 1996-1997|
Machining of wood components for the furniture industry
40 Staff members
After the acquisition of very sophisticated machinery, the problem was not solved but rather worsened.
The one customer dependence caused an untenable situation when, despite the significant investment in the latest technology in productivity for the wood manufacturing industry, the company could not deliver the main customer's orders on time.
The poor profitability for years made a new investment in additional machinery unfeasible.
The strategic approach was to develop people's potential through leadership and motivation. Around that primary axis, a manual production line was put into operation, operated by those motivated employees.
The challenge of this approach was to develop true leadership qualities in a short period of time when the foundations for this were non-existent.